While working at Best Choice Products I was responsible to organize, direct, photograph and edit most of the product shoots. It wasn’t until recent that I was able to staff the team accordingly and focus more on unifying the brand. Here is some of my work while working as Creative Manager.

Role: Art Director, Photographer, Editor, Staging 

Tools: Canon Mark lll, Alien Bees, Profoto, Ps, Lr

Being an e-commerce company, Best Choice Products relied heavily on quality photos. Some say product images are at the bottom of the food chain, I say they’re the backbone.

Role: Art Director, Photographer, Editor, Staging 

Tools: Canon Mark lll, Alien Bees, Profoto, Ps, Lr

Best Choice Product’s busiest season was Q4, so it’s no surprise that majority of our yearly revenue was contingent on having a large toy selection with premium content. Toys were a big part of the company’s initial success in e-commerce, so it was important to continually raise the bar in quality.

Role: Art Director, Photographer, Editor, Staging 

Tools: Canon Mark lll, Alien Bees, Profoto, Ps, Lr

The world of e-commerce has changed quite a bit since 2014, especially on major platforms like Amazon and Walmart. Listing images had to be more informational which makes sense considering 70% of orders were mobile in 2018. Here are some of my listing designs that improved traffic and conversion.

Role: Art Director, Photographer, Editor

Tools: Canon Mark lll, Ps, Lr, Ai,

Email banners can be a bitter sweet endeavor. Depending on your platform’s limitations, it can be a nightmare, especially if your designs are not flexible. Some of these were created for email flows, reoccurring emails and campaigns. They focus heavily on directing the viewers eye towards the CTA and are optimized to work with on mobile.

Role: Art Director, Designer, Animator, 

Tools: Ps, Lr, Ai, Klaviyo

Much like email design, UX relies heavily on collaboration and the limitations of your specific platform. During this project, I worked heavily with the UX team, Editorial, and Software Development to make sure the proper infrastructure was in place before integration.  

Role: Art Director, Designer, Photographer

Tools: Ps, Ai, Lr

Platforms: Salsify, Shopify, Dropbox  

What would life be without a little excitement and responsibly? Insert little Ava Riley, my daughter who keeps me humble and drives my aspirations to be the best person I can. This page is dedicated to her wild adventures as she explores the world and we, Mom and Dad, tag along.  

Role: Father

Tools: Crayons, play-doh, Sony a6000, Ps, Lr

Growing up I’ve always had a fascination with digital art and art in general. I believe it is what lead me to pursuing a career in design. Being able to incorporate the two medias has been passion of mine as I look to expand this page quite a bit by the end of 2019.